How it works

From “connect” to “it's making me money” in about six weeks.

No project plan. No agency. You click a few connections, read a report, write a few rules, and then it does the boring part every day.

Listen: how Margin works1:42
Step 1

Connect your tools

Margin plugs into your store, your ad accounts, and your shipping and returns data. Read-only at first. You click a few buttons and you're done — no code, no developer, no project plan.

  • Shopify, WooCommerce or BigCommerce
  • Meta, Google and TikTok ads
  • Your shipping and returns records
margin.app / dashboard
ShopifyConnected
Meta AdsConnected
Google AdsConnected
ShipStationConnecting…
Step 2

It watches for two weeks

For two weeks Margin touches nothing. It learns your true cost per order and builds a shadow report: here is the move I would have made on Tuesday, here is what it would have been worth. You get to judge it before it ever spends a dollar.

  • Zero changes to your store
  • A weekly what-if report
  • You can walk away with the report and use it yourself
margin.app / dashboard

What I would have done — week 2

Cut spend on “Bestsellers – Broad” by $1,800+$4,120
Moved $1,800 to “Ceramic Range – Retarget”+$2,940
Resold 214 returned items instead of liquidating+$8,610

Total not captured: $15,670

Step 3

You set the rules

You write the rulebook in plain English. Spending caps, price limits, products it must never touch, people it must never email without asking. Margin cannot step outside it, and every rule can be changed in seconds.

  • Hard dollar caps per decision and per week
  • Products and campaigns marked off-limits
  • Approve-first rules for anything you want to see
margin.app / dashboard

Your rulebook

Never spend more than $2,500 on one decision
Ask me before any price change over 20%
Never touch the Heritage collection
Max $12,000 of budget moved per week
Step 4

It starts working

Margin begins with tiny moves and reports each one in plain language: what it did, why, and what it made or saved. It earns more freedom by being right, and loses it automatically if it starts being wrong.

  • A short daily summary you can read on your phone
  • Every decision has an undo
  • Pause everything with one button
margin.app / dashboard

Today · 4 decisions

Paused “Winter Sale – Broad”. It lost $6.20 an order.Saved $980
Moved $900 to “Wool Throws”. Makes $31 an order.+$1,410
Sent 61 returned items back to full-price stock.+$3,240
Asked you: drop the Oak Table price 24%?Waiting

Margin Signal · optional add-on

An extra layer: what's happening outside your store

Signal feeds outside information into the same decisions. Margin still works inside the rules you wrote — it just knows a bit more about what's coming.

Weather
Shopping trends
Shipping conditions
Your category

Margin

weighs it against your own costs and orders

Acts inside your rules

Timing, budget and stock calls — anything bigger still comes to you first.

Signal is optional, from $99 a month. Outside signals improve timing and planning — they're a helpful edge, not a crystal ball.

Want to see it on your own numbers?

We'll show you the two-week report format and what it would look like for your store.

Book a demo